SES San Francisco attracted 6,000 attendees last week — and now the leading search and social marketing event heads to Hong Kong. SES Hong Kong, which will be held September 13-14, will feature Avinash Kaushik, author, blogger, and analytics evangeli…
Read the rest of this entry »The best presentation at last week’s Social Media Strategies conference in Santa Clara, CA, was the keynote by John Squire, Chief Strategy Officer of Coremetrics, on measuring ROI in Social Media. He presented the latest research into social media and a quick case study from Seton Hall University.
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One of the differences between UK Election 2010 and American politics is betting on the outcome. In the UK, the Telegraph’s UK General Election 2010 Opinion Poll Tracker includes a Betfair overall majority forecast. In the US, you don’t see that kind of feature.
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This week, Google has been pushing out features as part of its campaign to make the Internet faster. Webmaster Central released the Site Performance tool where developers can get suggestions on making their sites run more efficiently. And Google launched its own Public DNS service, to help browsers resolve URL/IP associations faster.
Google Analytics is getting in on the effort with a new code snippet. If you’re not familiar, when you sign up for Google Analytics, you’re given a piece of code to put on your website. That’s how Google can track stats on your site.
This new code snippet is called Asynchronous Tracking and it’s designed to streamline the process of code loading for a given web page. Specifically, Google Analytics is touting the following benefits:
Asynchronous Tracking is in Beta and it’s optional. The old code will still work if you don’t decide to make the switch.
iPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and attitudinal data to provide marketers a clearer idea of what’s drawing conversions and why. It’s compatible with web analytics programs such as Google Analytics, Omniture, Coremetrics, and Web Trends.
Stephanie Hamel, Director and Treasurer of the Web Analytics Association is calling the tool a “game changer.”
“Today, there is no simple way for companies to combine behavioral and attitudinal data without a tremendous amount of effort and cost,” said Hamel. “Now, iPerceptions is offering a simple and easy-to-use dashboard that gives website operators the ability to flexibly interact with a fully integrated dataset that delivers real insight.”
The A&B Interactive Dashboard provides:
iPerceptions is attempting to fill what they view as gaps in current web analytics tools.
“Marketers need to have their finger on the pulse of their online visitors,” said Claude Guay, CEO of iPerceptions. “The only way to do this is to put the ‘what’ and the ‘why’ together, so you finally have context for the behavior based on their spoken intention. A&B Interactive Dashboard breaks down the divides of web analytics to give every marketer a fast, easy and cost effective way to drill down into the full range of data that makes or breaks a website.”
One of iPerceptions goals in the launch of the A&B Interactive Dashboard is to provide additional to Google Analytics, a free web analytics tool. The new dashboard is designed to help interpret the raw data that Google Analytics provides. The solution can provide additional analytics without the costs associated with some of the paid web analytics tools out there.
This could be a great mid-range solution during a time when marketing budgets are tightened or small businesses are wary of how they’re resources are being spent.
