New platform to replace DART for Publishers and Google Ad Manager.

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The ability to search for ads is being rolled out to the Ad Review Center, part of the new AdSense interface. Right now, only a small set of publishers have access, but Google says they’re working on extending it to more as additional publishers are invited to test the new interface.

Publishers will be able to search for ads a variety of ways including:

• keyword
• display URL
• destination URL
• placement targeted to their site
• AdSense for mobile
• AdSense for feeds

Publishers will then be able to filter their search by allowed, blocked and new ads.

This should definitely help publishers gain better control of AdSense ads on their site, and perhaps monetize their sites better as a result.

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.

Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc.

The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick.

Many mobile devices are now featuring a full HTML web browsing experience. As a result, web developers have often created mobile sites that offer a richer experience than a page full of text links.

Google AdSense is now allowing publishers and web developers to use bigger ads than the typical tiny mobile display ads.

The AdSense team has developed a snippet of Javascript that’s easy to embed on your mobile site that gives you more control over the ads displayed on your mobile site. If you’re targeting all mobile devices or, for whatever reason, are unable to change your website, AdSense will detect the full HTML mobile browsers and serve up bigger ads for you.

There are a couple of Google AdSense updates you’ll want to know about. First up, AdSense is getting Promoted Videos from YouTube. These video ad units will contain a thumbnail image plus three lines of text. They’re available in the following formats:

• 300×250 Medium Rectangle
• 336×280 Large Rectangle
• 728×90 Leaderboard
• 250×250 Square
• 200×200 Small Square

Next up, AdSense is launching View-through conversion reporting. The feature shows conversions for ads that were seen but not clicked on in a 30-day window. For example, if a visitor sees your display ad but doesn’t click – but then goes to your site and performs one of your conversion actions (purchase, signup, etc) within 30 days, that will show up on the report.

View-through reporting is tracked through the AdSense cookies and is only for display ads – not search or text ads. AdSense Conversion Tracking must be installed in order to use View-through reporting.