Prepare to be green with envy.

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Expansion of feature allows national phone numbers irregardless of user location.

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The new toolbar aids with viewing data.

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New restrictions go into place at the end of the month.

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Google AdWords has launched a new site where you can get training on their paid search platform. For FREE.

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If you have an AdWords campaign set up to reach searchers using Google’s mobile search, you’ve got a new feature to enhance your efforts. Google is enabling click-to-call phone numbers in the ads that appear on mobile web browsers.

Smartphones allow users to click on phone numbers and a call is automatically generated. If a smartphone user is searching for a local pizza place on their mobile device, then they can now simply click on the phone number and order up their favorite pie.

Google’s mobile click-to-call ads are generated based on location. So if your company is a chain, an ad will be served up with the closest location to a user – and will contain the appropriate phone number.

In order to add click-to-call in mobile AdWords ads, simply set up location extensions and add your business phone number. Then make sure your campaign is set up to appear on mobile devices with full Internet browsers. The video below shows you how it’s done so you’ll know what to do when you’re in AdWords:

Google has unleashed a new feature in AdWords and is making it available to all U.S. advertisers. The feature is called Product Extensions and it uses information from an advertiser’s account in Google Merchant Center.

Product extensions allow images to be shown with your ad. However, unlike Product Listing Ads which are available on a Cost-Per-Action (CPA) basis, product extensions are available on a Cost-Per-Click (CPC) basis. The ads include a plusbox, which expands the ad. Advertisers will not be charged when a user simply clicks the plusbox – only when a user actually clicks through to the site.

Additionally, product extensions offer more control than product listing ads. For example, product extensions will only be triggered for ads by keywords set up in your campaign. And you can control which products appear in an ad. With Product Listing Ads, Google chooses these options for advertisers.

In order to use product extensions, go to your Google Merchant Account and add your AdWords account ID. Then, under the “Campaign Settings” in AdWords, look for “Ad Extensions” and choose “Use product images and information from my Google Merchant Center account.”

When using AdWords, in order to access some advanced performance data, you had to create reports, which can be time consuming. AdWords is making access to certain data points easier by integrating them into the campaign management.

For example, instead of running a placement performance report to manage automatic placements, you can use the “Networks tab.” Instead of running a search query report, you can select the “See search terms” option under the Keywords tab.

AdWords also recently introduced time-based segmentation. Use this to break down your data by day, week, month, or year to understand changes in your campaign’s performance.

Segmenting by day of the week is also available, which can be advantageous for ad scheduling.

What do you think of these AdWords updates? Let us know by leaving a comment.

A new version of Google’s AdWords Editor has been released. Version 7.6.1’s new features include:

• Ad scheduling and advanced location targeting
• Add/Update Multiple Campaigns
• Account tree editing
• Promoted Video ads
• Export spreadsheet with images (ZIP)

Updated features include:

• Keyword expansion
• Campaign and ad group pickers
• Import CSV error export

There’s also new bidding terminology:

• Max. CPC Search – (previously Max. CPC)
• Max. CPC Automatic Placements (previously Max. Content CPC)
• Max. CPC Managed Placements (previously Placement Max. CPC)

There’s no change to Max CPA and Max CPM terminology.

Check out the full release notes here.

Google AdWords has unleashed a heap of updates, so let’s dive right in and see what’s going on.

Product Listing Ads

This is a new type of ad that will be included in shopping-related results on Google.com. The ads are Cost-per-Action (CPA). Advertisers will only pay when users click through and make a purchase. It works in conjunction with an advertiser’s Google Merchant Center account.

Because of the Google Merchant Center connection, advertisers don’t need to find keywords or create ad text. Google will cull all that information for you and serve up the ads when the relevant keyword is searched. (Of course, you’ll still want to do keyword research and make sure you get the right keywords in when you’re setting things up in the Google Merchant Center).

Ad Planner Updates

Google’s media buying tool, Ad Planner, has received some updates:

• Subdomain data - View data such as traffic and demographics for publisher subdomains
• Ad placements - View specific sections of a website where advertising can be purchased.
• Reach and relevance at a glance – New interactive graph shows which sites in your planned campaign will perform the best
• More detailed publisher data – Since publishers and advertisers can share Google Analytics data with Ad Planner, more data points are available such as page views, unique visitors, total visits, average visits per visitor, and average time on site.

DART for Advertisers Updates

DART for Advertisers (DFA) is the DoubleClick platform and it has a new Analytics feature that’s been launched into beta. Google is touting the features and benefits over at the AdWords Agency blog:

• Quick insights. Interactive reports with charts and graphs.
• Fast reports. Reports update frequently – every few hours – and the new user interface enables you to access your data quickly.
• New Report Types. Geographic delivery data as well as additional reports that show delivery data by bandwidth, browser, and operating system.