Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four.
Below is an example from a search for [mortgage rates] in Google:
As you can see, there are…
Read the rest of this entry »The Google AdWords blog announced a new bidding method available to advertisers named enhanced CPC.
Enhanced CPC uses your conversion data, the one you may willing provide to Google AdWords, to automatically adjust your Max CPC prices. The system pred…
Google is making changes that require agencies to be more “transparent” in their reports to advertisers. But will this change benefit advertisers—or is it a move by Google to build its own brand and assure customer loyalty? The answers aren’t ent…
Read the rest of this entry »Google’s internal debates over privacy and how to monetize the mountains of data it has about its users — including whether to monetize it at all — are detailed today by the Wall Street Journal. The lengthy article examines a confiden…
Read the rest of this entry »The Google AdWords Blog announced they are taking the new keyword tool out of beta. The “new” keyword tool has been in beta since September 2009 and we ultimately knew Google would phase out the old keyword tool in exchange for this new on…
Read the rest of this entry »Penry Price, Google’s Vice President of Global Agency Development today announced changes in the search engine’s relationship with advertising agencies on the Official Google Blog. No, Google isn’t offering “cashback.”
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One of the reasons marketers went to SES New York 2010 was to see new products and services. And they weren’t disappointed.
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Expansion of feature allows national phone numbers irregardless of user location.
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The new toolbar aids with viewing data.
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