Posted in September 2, 2010 ¬ 2:43 pmh.Barry Schwartz
Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four.
Below is an example from a search for [mortgage rates] in Google:
As you can see, there are…
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Posted in August 17, 2010 ¬ 8:14 amh.Barry Schwartz
The Google AdWords blog announced a new bidding method available to advertisers named enhanced CPC.
Enhanced CPC uses your conversion data, the one you may willing provide to Google AdWords, to automatically adjust your Max CPC prices. The system pred…
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Posted in August 16, 2010 ¬ 7:00 amh.Brad Geddes
Google is making changes that require agencies to be more “transparent” in their reports to advertisers. But will this change benefit advertisers—or is it a move by Google to build its own brand and assure customer loyalty? The answers aren’t ent…
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Posted in August 10, 2010 ¬ 1:02 pmh.Matt McGee
Google’s internal debates over privacy and how to monetize the mountains of data it has about its users — including whether to monetize it at all — are detailed today by the Wall Street Journal. The lengthy article examines a confiden…
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Posted in August 10, 2010 ¬ 7:52 amh.Barry Schwartz
The Google AdWords Blog announced they are taking the new keyword tool out of beta. The “new” keyword tool has been in beta since September 2009 and we ultimately knew Google would phase out the old keyword tool in exchange for this new on…
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Posted in April 26, 2010 ¬ 12:51 pmh.Greg Jarboe
Penry Price, Google’s Vice President of Global Agency Development today announced changes in the search engine’s relationship with advertising agencies on the Official Google Blog. No, Google isn’t offering “cashback.”
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Posted in March 28, 2010 ¬ 3:56 pmh.Greg Jarboe
One of the reasons marketers went to SES New York 2010 was to see new products and services. And they weren’t disappointed.
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Posted in March 9, 2010 ¬ 12:55 pmh.Nathania Johnson
Posted in March 2, 2010 ¬ 12:39 pmh.Nathania Johnson
Expansion of feature allows national phone numbers irregardless of user location.
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Posted in February 19, 2010 ¬ 1:46 pmh.Nathania Johnson