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How Google Instant Changes the SEO Landscape

Aaron Wall — Thu, 09 Sep 2010 00:24:11 +0000

Will Google Instant Kill The Long Tail?

John Ellis — Wed, 08 Sep 2010 19:21:26 +0000

From a paid search perspective, the first impression of Google Instant is alarming. On September 8, Google announced Google Instant. This new feature uses a predicated query technique to establish the user’s intent. Although part of me finds Google Instant really intriguing, as a paid search marketer I have my concerns, despite Google’s assurance that this [...]

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Would Google Offer Embedded Search Links to Site Owners?

Bill Slawski — Fri, 03 Sep 2010 21:13:45 +0000

There are a number of advertising services on the Web that offer contextual search link sevices, which identify terms on a site and embed links within them pointing to advertisers’ pages. A Google patent granted earlier this week describes a way that web site publishers could identify parts of their pages that they would [...]

Apple to Take on Google in Showing Immediate Search Results?

Bill Slawski — Wed, 01 Sep 2010 22:37:23 +0000

About ten days ago, Rob Ousbey posted a video on his blog showing Google streaming updates to search results as he typed letters into a search box. As he typed out his query, not only did he see a dropdown of suggested queries, but the search results themselves actually changed as he added letters. [...]

How Google May Rank Blogs

Bill Slawski — Mon, 30 Aug 2010 12:10:02 +0000

Interested in finding a blog about a particular topic or place, rather than individual blog posts? A recent change with Google’s blog search is intended to make it easier to do so. The timing of the change interestingly corresponds to the granting of a Google patent on how Google may index and retrieve blogs [...]

How Many Companies Has Google Bought?

Aaron Wall — Wed, 25 Aug 2010 11:52:18 +0000

Google’s Affiliated Page Link Patent

Bill Slawski — Tue, 24 Aug 2010 15:23:04 +0000

Might Google rank links to pages differently based a perception of how related or affiliated those pages might be to each other? For instance, if three pages authored by the same person link to a fourth page, and two other pages, each written by other people, also link to that fourth page, should the [...]

Your Favorite Eric Schmidt Quotes?

Aaron Wall — Sun, 22 Aug 2010 10:03:51 +0000

Not Brands but Entities: The Influence of Named Entities on Google and Yahoo Search Results

Bill Slawski — Thu, 19 Aug 2010 15:21:31 +0000

Does Google favor big brands when showing search results? That question has been bandied about on the Web for a while, but the answer may be more complicated than just a matter of brands.

The question arose this morning on Malcolm Coles’ blog, in his post Google treating brand names in search terms [...]

Europe Needs Bing, But Does Bing Need Europe?

Bas Van Den Beld — Tue, 17 Aug 2010 10:00:21 +0000

A simple look at search market share in Europe shows that Europe is a Google continent. Though the search giant’s headquarters are physically based in Silicon Valley, a huge part of their community is based in Europe. Only Yandex in Russia and Seznam in Czech are able to compete with Google, but only on a [...]

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