If you haven’t already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction. Age restriction is not a self s…
Read the rest of this entry »Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad
When I search for [mortgage rates] in Google, I am…
Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four.
Below is an example from a search for [mortgage rates] in Google:
As you can see, there are…
Read the rest of this entry »I thought it might be fun to put together an SEO Quiz. How many of the following can you get right? I’ll post the answers later. 1. Stanford University’s PageRank is named after? a. Ranking Web Pages b. Satchel Page c. Larry Page d. The Pa…
Read the rest of this entry »A Consumer Watchdog group is airing a cartoon that is named “do not track me.”
The video depicts Google’s CEO, Eric Schmidt as seducing children to come get their “free ice cream.” Then the cartoon version of Eric Schmi…
Still wondering whether to attend SMX East in New York on October 4-6? You can get a great overview of what to expect from the show from SMX East: A Personal Tour By Danny Sullivan, where Danny talks about the content and structure we’ve develope…
Read the rest of this entry »Social media is all about engagement. Because of this, it is the perfect tool for outreach marketing efforts. Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to …
Read the rest of this entry »It’s time for an update on my 30 day challenges. Here’s what I’ve done the last few months:
June: I didn’t respond to email after 10 p.m. and I read the New Testament of the Bible. Both were interesting in different ways. It turns out that 10 p.m. is a pretty good time for me to [...]
Now that you have your paid search account up, running, and are able to pull basic reports, it’s time to start setting up your schedule for handling all of the various tasks required to truly steward a successful SEM program. The amount of work you
Read the rest of this entry »The Google Merchant Blog announced they have opened up the help documents for how merchants can submit content, such as local stock inventory levels, for their products.
Google said this is still a limited beta program, which was first announced in Mar…
